tracking_identity_health

Tool

Identity match-rate metric: share of identified profiles and share with an ad touchpoint (proxy = has >=1 click_id identifier).

No arguments.

Field	Type	Always	Description
computedAt	string	•	When these numbers were computed, ISO 8601 UTC. They are a live count, so this is effectively the moment of the call.
totalProfiles	integer	•	How many people the product holds in total, anonymous ones included. The denominator of both rates below.
identifiedRate	number	•	Identified people as a share of the total, normally 0 to 1 (0.42 is 42%). A drop here usually means a broken identify() call, not fewer visitors.
adTouchpointRate	number	•	People with an ad touchpoint as a share of the total, normally 0 to 1. It counts click-id identifiers, so an identifier outliving its profile can push it just above 1 — read it as an indicator, not as a proportion to assert on.
identifiedProfiles	integer	•	How many of them an email or phone is known for — the people a message can actually be sent to.
adTouchpointProfiles	integer	•	How many people arrived carrying an ad click id. A proxy for paid reach: it counts anyone with at least one click id on record.

Identity match-rate metric: share of identified profiles and share with an ad touchpoint (proxy = has >=1 click_id identifier).

When to use

Identity match-rate metric: share of identified profiles and share with an ad touchpoint (proxy = has >=1 click_id identifier).

Ask your agent something like this:

Identity match-rate metric: share of identified profiles and share with an ad touchpoint (proxy = has >=1 click_id identifier).

The agent will invoke tracking_identity_health with these arguments:

{}